The Trajectory of the Movement's Growth
Where do we begin? BRAND/PRODUCTS/DELIVERY
EXTERNAL-FACING (There is also an Internal-facing component that will need to be considered in the below.)
First: AWARENESS and Self-Recognition ("I like this stuff, it is ME")
GATEWAY: website that previews (a virtual introduction: video, sound, narrative, etc) the FOUR MAJOR CONCEPTS:1) Spiral trajectory of life: "The Nautilus"2) The repeating cycle of change: "Chambers of the Nautilus"3) The core Human curriculum that all humans are here to learn: "The Seven"4) The way to work with the above in your life: "The Companion" The result - I want more....
Second: UNDERSTANDING ("I am getting this, this makes sense to ME")
Virtual Experience of the above - an online webinar or video or something where concepts are explained, whatever...I believe we need a qualifying mechanism here - self-assessment results? Go to them? Come to us? What? - this is the funnel starting to get us our Advanced Audience because these are the ones we need (self-selected) for the Practicum. APPS??? - Where am I in the Seven? What is this for?
The result... I want more!
Third: TESTING UNDERSTANDING THRU EXPERIENCE ("I grock this - I feel it's right for ME")
REAL LIFE EXPERIENCE (FTF but brief - 1-4 hrs) to deepen the experience of the above...what is it this experience? A "Tupperware Party"? A seminar or workshop? (ugh...) A "Happening" - hahaha
Again, I believe we need a qualifying mechanism here - assessment in real-time? A grade or something to know if they move on to the next step...
The result...I want to LIVE this! and/or I MUST have this for my group, organization, family, team, country...!
Two Prongs now: one: individual track leading to Practicum Team two: Project owner leading to Practicum Application (assume there is a whole marketing track for this as well...)
Fourth: READYING FOR PRACTICUM ("I know this will be a life-changing experience for me and I am ready")
DEEPER Experiential (FTF - a series of days) - teaching our 4 concepts, methods (the Seven applied to Groups, e.g. BPIW), vocab, and fitting into the appropriate role. (Two prongs cont'd: this is both for the Team members and for the Proj Owner teams - higher bar for Practicum Teams)
The qualifying here is about verifying readiness (for sure for sure) and also where they will be play on a team.
The result...I am ready to do the Practicum!
Fifth: DEVELOPING ADVANCED CAPABILITY ("I am learning in this and every moment") Two prongs: this is the Practicum Team AND the Project Owner: both sides of the equation)
FTF delivery ON SITE (Months - Years) of our curriculum in real-time to project owner teams, developing them and of course, developing us all at the same time! :) Assume we will take the above materials from the readying and put them in an APPLIED Platform
The result...WE ARE AMAZING, DOING AMAZING THINGS FOR THE WORLD
NEXT? Licensing the Model to the WHOLE WIDE WORLD
EXTERNAL-FACING (There is also an Internal-facing component that will need to be considered in the below.)
First: AWARENESS and Self-Recognition ("I like this stuff, it is ME")
GATEWAY: website that previews (a virtual introduction: video, sound, narrative, etc) the FOUR MAJOR CONCEPTS:1) Spiral trajectory of life: "The Nautilus"2) The repeating cycle of change: "Chambers of the Nautilus"3) The core Human curriculum that all humans are here to learn: "The Seven"4) The way to work with the above in your life: "The Companion" The result - I want more....
Second: UNDERSTANDING ("I am getting this, this makes sense to ME")
Virtual Experience of the above - an online webinar or video or something where concepts are explained, whatever...I believe we need a qualifying mechanism here - self-assessment results? Go to them? Come to us? What? - this is the funnel starting to get us our Advanced Audience because these are the ones we need (self-selected) for the Practicum. APPS??? - Where am I in the Seven? What is this for?
The result... I want more!
Third: TESTING UNDERSTANDING THRU EXPERIENCE ("I grock this - I feel it's right for ME")
REAL LIFE EXPERIENCE (FTF but brief - 1-4 hrs) to deepen the experience of the above...what is it this experience? A "Tupperware Party"? A seminar or workshop? (ugh...) A "Happening" - hahaha
Again, I believe we need a qualifying mechanism here - assessment in real-time? A grade or something to know if they move on to the next step...
The result...I want to LIVE this! and/or I MUST have this for my group, organization, family, team, country...!
Two Prongs now: one: individual track leading to Practicum Team two: Project owner leading to Practicum Application (assume there is a whole marketing track for this as well...)
Fourth: READYING FOR PRACTICUM ("I know this will be a life-changing experience for me and I am ready")
DEEPER Experiential (FTF - a series of days) - teaching our 4 concepts, methods (the Seven applied to Groups, e.g. BPIW), vocab, and fitting into the appropriate role. (Two prongs cont'd: this is both for the Team members and for the Proj Owner teams - higher bar for Practicum Teams)
The qualifying here is about verifying readiness (for sure for sure) and also where they will be play on a team.
The result...I am ready to do the Practicum!
Fifth: DEVELOPING ADVANCED CAPABILITY ("I am learning in this and every moment") Two prongs: this is the Practicum Team AND the Project Owner: both sides of the equation)
FTF delivery ON SITE (Months - Years) of our curriculum in real-time to project owner teams, developing them and of course, developing us all at the same time! :) Assume we will take the above materials from the readying and put them in an APPLIED Platform
The result...WE ARE AMAZING, DOING AMAZING THINGS FOR THE WORLD
NEXT? Licensing the Model to the WHOLE WIDE WORLD
